Around the Shanghai Expo: Iran pavilion

Posted: July 6, 2010 in Interpreter
Tags: , , , ,

My latest in a series from the Expo for the Interpreter, this time looking at the Iranian pavilion. There was actually a lot more to tell about the pavilion which I didn’t have space to include – it is a very crowded (with stuff) and colorful place and is amongst the better ones I have seen from the perspective of introducing people to the nation and showing off the country. More in this series is forthcoming, and I will likely be making trips back to the Expo, so let me know through the new contact page if there are any you are particularly interested in.

Around the Shanghai Expo: Iran pavilion

by Raffaello Pantucci – 6 July 2010 9:37AM

Raffaello Pantucci is a Visiting Scholar at the Shanghai Academy of Social Sciences, where he is working on an EU-funded project on EU-China relations.

Unlike its baffling neighboring pavilion (North Korea), the Iranian pavilion at the Shanghai World Expo is actually quite effective in providing a potted introduction to the nation.

Often, when talking to Chinese waiting to go to pavilions, they have no clear idea of which nation they are going to see or where it is, geographically. But outside the Iranian pavilion, the first thing to welcome the visitor is a map of Eurasia showing both where Iran lies in respect to China, and highlighting the various Silk Roads that linked the two in ages gone past.

Once inside, the visitor is greeted by a smiling picture of President Ahmadinejad with this rather cryptic (but no doubt well-meaning) message:

Empathy, justice and compassion are the main features of “Better city,” where a “Better life” is meant not just through “being with each other” but through “being for each other.” Such a view results into pure life, real prosperity, and human excellence in an “ideal city” filled with love, devotion and understanding and builds the human security and dignity based on faith, knowledge and wisdom. The human outlook in such a city is “being divine.”

A smiling and waving picture of Ayatollah Khamenei and a rather more grim Ayatollah Khomeini surround the entrance to the exclusive ‘guangxi’ room sponsored by the Iran-China Chamber of Commerce and Industries.

Oddly, there were not that many Persians wandering around.

The day I was there, the stalls were manned by Chinese – both the ones selling objects and the ones promoting the nation. The girl running the stand promoting inward investment in Iran was a Physics student at a local university who, while battling with a costume which looked out straight out of Aladdin, told me that most of the people who had expressed an interest in investing were Southeast Asians.

The heart of the space is a giant fountain, in the middle of which is a raised platform with a couple of seats and a standing microphone on it. I did not stick around long enough to see a show, but I understood that musicians occasionally perform.

Within the body of the room are a series of models which show off a variety of Iranian hydrocarbon fields and related extraction machinery. Most popular was the selection of Iranian home-grown machinery. None of it seemed nuclear (though mine is an untrained eye); instead there was medical equipment, an inkless finger print machine and, most popular of all, an electronic harp which had lasers instead of strings.

The Chinese visitors were particularly entranced by this and more generally seemed quite entertained by the colorful atmosphere of the place. Unlike its neighbor to the West (DPRK), this pavilion likely provided a pretty good introduction to the nation.

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